Leo Verkoelen over Richard Branson

Ik ben een fan van Richard Branson

Bijgaand een deel van een artikel (idem zijn nieuwe boek).... ik denk dat je het interessant vind

Leo Verkoelen

"One of the reasons I believe Virgin has been successful in so many diverse market places is because we think about innovation through product design, distribution, partnerships, marketing, pricing and service – as well as at industry level. Importantly, innovation the Virgin way is always about delivering customer benefit. We look at where consumers are being underserved then build businesses around them.
It is easy to think of innovation as technology or design led, but at Virgin we think about innovation in its broadest sense, tackling the status quo and shaking up cosy conventions.
Einstein said ‘it is impossible to solve a problem by using the same thinking that created it’ and that’s spot on. Innovation, both large and small, is imperative for sustainable value creation."